Fashion without barriers, presentation of the MaxVida clothing line
A company launches a clothing collection designed specifically for wheelchair users to overcome difficulties in dressing.
A good wheelchair should allow the user maximum functionality and comfort. The rear wheels must be positioned in such a way that the rear axle can be touched with the fingertips with the shoulder relaxed and the arm dropped. The degree of mobility of the spine, shoulder, elbow, wrist and fingers will make propulsion better or worse. It is about achieving the maximum functional capacity with the minimum energy expenditure. For this reason, the dress seen by the person who uses the wheelchair can become essential.
The users know the ### strong day center for the integration and training of physically disabled people in Vizcaya, a space that welcomes sixty people and is part of the national coordinator of physical handicaps. Here, the day begins at ten in the morning. Leire Martinez is responsible for the center and, when she arrives, brings smiles to everyone. "Hello, Vanesa", "How about today, Carmen?" ... Arbolarte's goal is to promote the autonomy of its users - most affected by tetraplegia or paraplegia - as well as their integration and socialization through Of the contact with the outside. "Even today, there are many places that can not be accessed in a chair," recalls Leire. Therefore, one of the most popular classes, almost as much as that of physiotherapy, is the Internet. "They learn how to fill out an application and send it out." The network is the most effective means of breaking down barriers, "a window open to the world."
Leire Martinez does not need a wheelchair. Today, he has put on a tight black dress pants and matching zip jacket, with suede trim. Underneath, a white fitted blouse. He does not wear heels, but he could. She is a girl of thin constitution and probably took little time to choose and buy the clothes she wears. In the case of a disabled person, however, clothing is not such a simple matter. For example, Lola Pascual, who has not lost an ounce of coquetry in her 33 years, who has lived with her chair, worries that "take your pants low waist, because I have to wear more, more ugly. I can not put these on them, sitting all day, since they come down a lot from behind. " The shirts are uncomfortable: either have many buttons, or are notched. And better not to mention the underwear: "In fastening the bra retard ...".
Elena Parrilla, a businesswoman from Zaragoza, takes the words of Lola on the flight. She has opened the first company in Spain dedicated to designing, manufacturing and marketing clothes "designed for people with special needs". It has launched to the market a collection of clothes for users of wheelchairs and opened a store in Zaragoza.
Like any business, this one also had a beginning. "I did a market study and detected a latent need for this clothing." He gave a name to the brand, Maxvida, and set a motto: "Enjoy life to the fullest." Maxvida garments differ from conventional clothing in "key details that go unnoticed." They are spacious, but just enough so as not to hinder the movement of the chair. The pants are longer, in response to the customer's standing seated posture and have more back height than in the front.
And there are other details. The businesswoman avoids the use of buttons in favor of zippers, velcro or brooches, in case the client can not use their hands. The lapels of the jackets are smaller and the shoulders are forward. The garments are cotton and elastane and do not need ironing. They are easy to handle, they weigh little, but they shelter, and they adapt well to the body. "All this results in the physical comfort of the users. But they also emphasize psychic and social comfort. With their own clothes they feel part of society and can follow fashion. " London catwalks do not miss parades for people who use the wheelchair. Elena Parrilla has heard of them. He spent two years researching fabrics and making prototypes. He invested the savings of his life in creating the technological base of the business: a Body Scanner in three dimensions that he bought in Germany. The device reproduces in seconds the virtual figure of the person and his posture, tilt of shoulders, curve of the back, deviations of column and any physical problem. "The consumer can see his virtual twin on the screen and then choose the garment, its cut and the fabric you want." The patterns are then adapted to the measurements analyzed by the scanner. ### a href = "http://www.maxvida.com/blog/tallas-de-ropa-adaptada" target = "_ self"> The web page of the textile firm provides a table of measures. "Perfect bodies? The t